Title: 80/20 and the Pathfinders
Author: Jonathan Barrett
Description: Must Pareto Always Apply to Revenue and Customers? (plus, who are your Pathfinder Customers?)

Title: Pre-Inventing Web 2.0
Author: Chris Shilling
Description: The importance of thinking long-term when creating new technologies – always consider their potential impact.

Title: Unexpected Benefits
Author: Neil Perkin
Description: You never know where an idea will take you.