Lessons by Author - Jonathan Barrett
Title: 80/20 and the Pathfinders
Author: Jonathan Barrett
Description: Must Pareto Always Apply to Revenue and Customers? (plus, who are your Pathfinder Customers?)
Title: Never Underestimate Your Customer Author: Jonathan Barrett
Description: “Never Underestimate Your Customer”: Don’t assume that your customer isn’t capable of appreciating benefits to you, as beneficial to them.
Title: Putting Sales & Marketing First Author: Jonathan Barrett
Description: The more innovative the product or service, the harder and more expensive it will be to get the message across.
Title: Time to Market
Author: Jonathan Barrett
Description: “Time to Market and Prototypes”: How long are you willing to wait before you start to create revenue? The longer you wait, the more it costs you.